New American Dream #2 - Brittany Ratelle
Oct 08, 2026
Welcome to New American Dream, our weekly series where we learn about 3 tactics and 3 tools from Creators earning over $100,000 annually with under 100,000 followers. This week: Brittany Ratelle, who earns $300,000 a year from 26,300 followers.
Who Brittany Ratelle is
Brittany Ratelle earns $300,000 annually with just 26,300 followers by teaching legal to Creators and entrepreneurs as The Fine Printcess, then selling services through her firm, Ratelle Law, and templates and courses through Creative Contracts.
She started as a part-time "nap time lawyer" while raising young kids. About 10 years ago, mommy bloggers kept bringing her legal questions, like sponsor contracts, that traditional attorneys did not take seriously, so she emailed everyone in her address book introducing herself as an attorney for creative entrepreneurs.
Today her husband is her business partner, and her business supports their family, including four kids.
"I'm the sugar mama for my family."
Brittany Ratelle
Audience breakdown
| Platform | Follower count | Notes |
|---|---|---|
| 23,600 | Her main platform. | |
| 2,666 | Growing, and it reaches industry executives. |
Earnings breakdown
| Income stream | Share of income | Notes |
|---|---|---|
| Ratelle Law (legal services) | ~70% | Bills at $500 per hour, but prefers flat fees. Almost 450 trademarks filed. |
| Creative Contracts (templates, courses, speaking, and training) | ~30% | Most sales land in the $200 to $300 range, per Brittany. |
Three tactics
The top 3 tactics Brittany uses to earn outsized income per follower.
Tactic #1: Build your paid work around a problem people will actually pay to solve
"If you're gonna add on skills, coaching, back end, book, podcast, services, events, all the other stuff you can do, what is the problem that your people have in your audience that they will pay to solve? There are some problems that people will whine and moan about, but they actually don't have any interest in paying and swiping a card to solve it."
Brittany Ratelle
Brittany likes the Japanese idea of ikigai (the intersection of what you love, what you're good at, what the world needs, and what you can get paid for), but she points out that for building a business, what matters most is solving payment-worthy problems.
How to use it:
- ✓ Go through your emails and DMs, and talk to your audience, even one to one, to figure out what problems they are asking you to solve.
- ✓ Propose solving some of those problems for a reasonable amount of money (try sending a Stripe link) and see which ones people consistently say yes to and purchase.
- ✓ Build your core service, membership, or product around those. Start with the most common one, and expand as your business grows.
Tactic #2: Turn news into reels, reels into a webinar, and a webinar into calls
"I use a ManyChat automation and send people to my trademark training webinar. I try to do it live every two weeks; it's a 45 minute educational workshop. At the end, I do a pitch to say, 'Hey, book a call with me.'"
Brittany Ratelle
Much of Brittany's content points to one paid service: trademarks. Her mentor, Julie Chenell, says webinars are "working most consistently" as AI floods email and static posts. Brittany has a pretty high close rate once webinar guests get on the call, where she covers whether the brand can be trademarked or needs a pivot.
How to use it:
- ✓ React to news as it happens, and lead from it to the service you charge for.
- ✓ Use a ManyChat automation to automatically DM viewers a link to join a live training.
- ✓ Teach for about 45 minutes, pitch a call at the end, and run it again every two weeks.
Tactic #3: Package a flat-fee service as your front door
"I've filed almost 450 trademarks now ... a lot of people come into my universe as a client because they need a trademark ... and then they 'go out into orbit' and a lot of times that orbit gets a little bit shorter, right?"
Brittany Ratelle
Brittany uses a technique salespeople call "land and expand", where a lower-cost flat-fee service brings clients in the door and those clients come back later for higher-value work like hourly-billed contract negotiations.
She calls these comet clients: they fly in, go out into orbit, and eventually return.
How to use it:
- ✓ Pick a service you can systematize and repeat.
- ✓ Charge a flat fee for it, and focus a lot of your content on it.
- ✓ As you sign customers and deliver that work, make sure they know about the other, higher-value work you do.
- ✓ Bonus: send periodic check-ins, or put all your customers into a free community, so you are top of mind when they have a new challenge you can solve.
Three tools
The three tools Brittany says she would keep if she had to get rid of everything else.
Tool #1: Claude
Brittany runs most of her work through Claude, including business agents she built in Callan Faulkner's Automate to Accelerate course. Client files go through GC AI, a SOC 2 compliant legal tool, instead.
"Please don't be running an entire contract through AI without taking out some confidential information, especially because it's likely in that contract there's a clause that says that you'll keep it confidential."
Brittany Ratelle
Tool #2: ManyChat
ManyChat automates Instagram DMs. It moves viewers from reel to webinar, and it delivers free resources fast when a topic blows up.
"I just did a reel on AI use and the new watermarking, with everyone freaking out online about that. And I thought, 'Hey, I actually have a free tool that I'll give out. I have an AI kit!' I was quickly able to put that into ManyChat, capture email addresses and get them to download it!"
Brittany Ratelle
Tool #3: Wispr Flow
Wispr Flow turns speech into text anywhere you type. She talks through her client emails instead of typing them.
"I talk and I type so much, sending emails every day explaining things and going over things for clients, so I love having Wispr Flow."
Brittany Ratelle
Wispr Flow is a Creator Access Network partner, and members get 6 months of Pro free. The Wispr Flow partner page has the full terms.
Also in her stack: WordPress, Shopify, and Kajabi.
Kajabi is a Creator Access Network partner too, with an extended free trial for members. The Kajabi partner page has the details.
Learn more
You can find Brittany Ratelle and her work here:
- ✓ Instagram: @brittanyratelle
- ✓ Website: brittanyratelle.com
- ✓ Templates: Creative Contracts
- ✓ Podcast: Creative Counsel
Brittany is a Creator Access Network partner. Members get 30% off her Creator Legal Bundle, and the Creative Contracts partner page has the full terms.
"The new American dream is to support your family and do it on your terms."
Brittany Ratelle
CAN membership is $49 per year and unlocks verified best available discounts on 54 Creator tools: $37,000+ in savings across the network.
Join Creator Access NetworkNew American Dream runs every Thursday in the Creator Access Network newsletter, where subscribers get each profile first. Earnings, follower counts, and pricing in this profile are as reported by the Creator at the time of the interview, August 2026.
By Avi Gandhi, founder of Creator Access Network.
Stop paying full price on the tools you already use.
Creator Access Network Members save $37,000+ across 53 partners for $49/year. One discount covers the membership.
Get deal alerts in your inbox.
New partner discounts, earning opportunities, and Creator Economy news - straight from Creator Access Network.
We hate SPAM. We will never sell your information, for any reason.
